What Makes
Matcha Moments
So Special?

Through close collaborations with our farmers, we create a sustainable income for the local community, while guaranteeing competitive prices to our customers.

We order in small batches, stone-ground on demand in Japan, directly sealed airtight, before arriving only days later in Europe.

We have sampled countless cups of matcha before developing our own unique blend. We are devoted to offering the highest quality matcha available in Europe.

MATCHA MOMENTS OFFERS THREE DIFFERENT QUALITIES
Ceremonial Grade
Quality

Extraordinary only the two leaves at the tip of each new shoot from the first harvest are used. Youngest, Greenest and most tender leaves.

Ideally used as a pure tea, whisked in a bowl.

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Premium Grade
Quality

Best selection of the best leaves from the top part of the plant is used.

Ideally used for Blended drinks - latte, Smoothies, etc.

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Culinary Grade
Quality

Best more mature leaves are used to adjust to the matcha flavour profile. Better fit with food.

Ideally used for baking and cooking.

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Our Story

Everything started with the first cup of matcha 14 years ago on a leisure trip to Japan. Rebecca (Co-Founder of Matcha Moments) was fascinated by the vibrant green energy-boosting tea (and the yummy matcha ice cream). Upon return, Rebecca wanted to continue her new coffee alternative at home.

The matcha available in Germany was expensive and tasted not half as good as the ones in Japan. So, when Mattias, Rebecca’s husband, traveled to Japan he brought her a gift of delicious authentic matcha. The idea was born: bring high-quality matcha from Japan to have more people benefit from it- at a reasonable price.

After researching, we discovered that only 10% of the matcha production is available for export, many middlemen are involved in matcha export and retail margins are substantial. Our target was clear: get directly in touch with a farmer, cut the middlemen and deliver straight to our customers.

The situation is a win-win for everyone: the farmer gets fair compensation for his hard work, cost is saved by reducing redundant middlemen and our customers get authentic high-quality matcha at a fair price.

We traveled back to Japan, visited many farms, sipped more cups of matcha than we can count and are proud to say that we have found the perfect matcha selection.

Successful businesses not only should fill a gap in the market, but also have a positive impact on society. That’s why we chose to work only with sustainable matcha farmers.

We are excited for you to discover the unlimited creative ways to enjoy your very own #matchamoments

REBECCA and MATTIAS